Sazo is a brand of independent creators that draws inspiration from all that the human eye can witness! Born during the pandemic in 2020, it is an outcome of abstract involuntary creativity, which explores all aspects of curiosity, driven by a strong urge to create.
At Sazo we want you to ‘Know no rules’. With the brand, we aim to create a world full of experiments enhanced with anecdotes from the unusual, eccentric, fun-filled perceptions of the creators -Saoni Daini & Priya Suvarna.
As one goes further into exploring the world of Sazo, they’d realize that the brand is nothing but bold whilst being bizarre, yet fun and evokes a feeling similar to ‘tilting your head! Every bit of this being retail friendly at the same time.
With each new product representing a unique story that goes behind the making of it, we urge people to explore more and step outside of their comfort zones.
Saoni Daini and Priya Suvarna's unusual outlook on life is the cornerstone of Sazo's world. Taking on the roles of Creative Director and Co-founder respectively, they channel the artistic zeitgeist of 'today' into all their designs and bring a why element to everything they create.
Hailing from Mumbai, they're both graduates from MIT Institute of Design, Pune. While the synchrony of their process is seen in the outer worldly and fun filled garments that always make others question things, the dimension of Sazo's colorful world comes from their conflating quirks; Daini's abstract, vivid vision and Suvarna's knack for creating balanced visuals that stand out.